The steadily growing US food delivery market is expected to reach $37.7 billion by 2024. Despite the rapid increase in the number of consumers ready to order online, market competition remains fierce. To withstand it, food marketplaces need to ensure smooth delivery with a wide selection of restaurants and payment options. Realizing such a demand, EatStreet has released web and mobile solutions that enable people to order various meals from local restaurants with maximum ease. They decided to optimize all three platforms in order to attract even more users with convenient interfaces and advanced food ordering and delivery functionalities.