Software Development and Design Services for Food Marketplace

Food Delivery

  • Food delivery marketplace

    Product

  • Dedicated Team

    Team model

  • EatStreet is one of the top US food delivery services based in Madison, WI. Launched as a startup in 2010, the company has grown into a large-scale marketplace uniting tens of thousands of restaurants, thousands of couriers, and millions of active users in 250 cities.

    The client currently operates with three primary products. The first one is the application for diners that order food in restaurants and cafes. The second application is developed for restaurants that prepare orders for users. The third app is created for drivers responsible for the distribution of products.

    ABOUT CLIENT

    01

  • The client required additional flexibility for numerous technology projects involving both its mobile apps and a web-based platform. Although the customer already had an in-house engineering team, the additional team of software specialists would enhance their capacity and boost the optimization of the client’s digital products.

    BUSINESS CHALLENGE

    02

  • Binariks promptly gathered a custom team of skilled software engineers. It has fully synchronized with the in-house team of EatStreet to jointly work on software optimization, engineering, and design. In the course of this cooperation, Binariks developed a range of new web and mobile features for all client’s applications.

    SOLUTION

    03

  • Binariks went through the rigorous RFP process established by the customer and proved to be the best fit. The company was able to supply the necessary tech specialists, offered affordable development costs, and had experience with the Scrum methodology, which was a preferred option for EatStreet.

    WHY BINARIKS

    04

PROJECT OVERVIEW

05

MARKET RELEVANCE

The steadily growing US food delivery market is expected to reach .7 billion by 2024. Despite the rapid increase in the number of consumers ready to order online, market competition remains fierce. To withstand it, food marketplaces need to ensure smooth delivery with a wide selection of restaurants and payment options. Realizing such a demand, EatStreet has released web and mobile solutions that enable people to order various meals from local restaurants with maximum ease. They decided to optimize all three platforms in order to attract even more users with convenient interfaces and advanced food ordering and delivery functionalities.

IMPLEMENTATION

Founded in 2010, EatStreet has always focused on software solutions as a connecting point between restaurants and diners. The company started with hundreds of whitelabel websites that were later united into a single food delivery marketplace. Thus, when EatStreet got in touch with Binariks, they already had the web platform complemented by iOS and Android apps for restaurants, couriers, and consumers.

What Binariks did

EatStreet relied on our experience with Scrum software development to build an effective model of remote cooperation. Our team has always participated in stand-up meetings, sprint planning, and estimations of the customer. As a result, we have achieved smooth communication with EatStreet providing frontend, backend, UX services, and QA testing for different products when their in-house specialists needed assistance.

The composition of Binariks’ tech team has varied depending on the needs of the customer and the stage of product development. Such an approach enabled EatStreet to increase the flexibility and scalability of their software development capacities.

Since the beginning of the partnership with EatStreet, Binariks team has mainly focused on:

  • optimization of EatStreet web platform with the Angular technology stack, performance testing, and regular updates;
  • enhancing the ordering process in the iOS and Android apps for diners with the Group order and Split billing features;
  • Optimization of payment processing functionalities in the client’s application for diners;
  • UI/UX services for EatStreet's solution that enables restaurants to customize the food ordering app template for end-users;
  • QA services aimed at checking the applications’ conformity with the essential quality standards.

CUSTOMER’S QUOTES

06

Steve Anastasi

CTO at EatStreet

USA

We went with Binariks because their project management and communication were good. I wanted to find a company that not only provided technical resources but also backed them up with good account management. We wanted a company with a strong work ethic and a commitment to accuracy. My philosophy is that no matter where our engineers sit, we work as one team . The Binariks team fits well with our philosophy. They take a sense of ownership in these projects. Their team is focused and engaged in the work that they do. They’re available when we need them and work seamlessly with our team.

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