Revolutionizing Outdoor Advertising Through Satellite-Based Traffic Analysis
- Python
- PostgreSQL
- .NET
- AWS
- C#
- Docker
- Apache
- MySQL
EXPERTISES
Project Context
Solution
Outcome
About Client
CUENDE is a pioneering market research company specializing in innovative outdoor advertising measurement systems.
As industry leaders in measuring urban mobility with GPS devices and utilizing satellite imagery to measure out-of-home audiences, CUENDE stands at the forefront of transforming how outdoor advertising effectiveness is evaluated and optimized.
Business challenge
Our client faced a complex challenge that threatened their competitive edge and international expansion plans. The company needed to optimize their advertising inventory by analyzing traffic flows while navigating strict data protection regulations – a balancing act that many businesses in the digital advertising space struggle with today.
The core challenge was multifaceted:
- Traffic analysis complexity: CUENDE required sophisticated analysis of traffic flows using satellite photography while ensuring complete compliance with data privacy regulations. Traditional methods were either too invasive or lacked the precision needed for accurate inventory optimization.
- Inventory optimization demands: The company needed to calculate the most effective advertising inventory for specific locations, requiring advanced analytical capabilities that could process vast amounts of geographical and traffic data.
- Technical infrastructure gap: The solution demanded implementation of machine learning for vehicle identification, robust big data management systems, and sophisticated traffic modeling capabilities – all integrated with intensive Geographical Information Systems (GIS) for mapping and visibility analysis.
For C-level executives, this challenge represents a common dilemma: how to leverage cutting-edge technology for competitive advantage while maintaining regulatory compliance and operational efficiency.
Approach
Binariks developed a tailored strategy to address CUENDE's complex technological requirements while ensuring strict data privacy compliance. Our methodology focused on establishing a scalable infrastructure capable of handling intensive satellite imagery analysis and traffic modeling.
Key strategic decisions included:
- Implementing Infrastructure as Code principles for consistent, version-controlled deployments
- Establishing automated CI/CD pipelines for continuous development and maintenance
- Creating a production environment supporting both current needs and future expansion
After thorough planning, Binariks took full ownership of the developed functionality and moved into the execution phase, preparing for seamless transition to ongoing maintenance and feature development.
Implementation
The technical implementation centered on creating a comprehensive ecosystem capable of handling complex geospatial analysis and traffic modeling at scale.
Infrastructure and DevOps Architecture
The foundation of the solution relied on a robust DevOps pipeline ensuring smooth deployment, scalability, and system maintenance:
- Infrastructure as code (IaC): Pulumi was implemented to define, deploy, and manage cloud infrastructure programmatically, ensuring consistent, reusable, and version-controlled infrastructure that significantly improved efficiency and reliability
- Continuous integration and continuous deployment (CI/CD): Azure DevOps automated the complete build, test, and deployment processes, including Docker image creation, Lambda function packaging, and updates to ECS, Batch jobs, and Lambda functions
- Monitoring and logging systems: Integration of AlertLogic and Amazon CloudWatch provided real-time metrics, logs, and alerts, enhancing security monitoring with advanced threat detection and response capabilities while improving system reliability through proactive issue resolution
Security and Compliance Framework
Given the sensitive nature of traffic data and regulatory requirements, comprehensive security measures were implemented:
- Secrets management: AWS Secrets Manager handled all sensitive information securely
- Access control: Fine-grained IAM policies enforced the principle of least privilege across all system components
- Authentication: Multi-Factor Authentication (MFA) was enabled for all user accounts
- Compliance monitoring: AWS Config ensured continuous compliance with security policies and regulatory requirements
Data Processing and Analysis Capabilities
The core functionality leveraged advanced technologies for geospatial analysis:
- Integration of Geo Tools for sophisticated geographical data processing
- Apache Spark implementation for distributed data processing and analytics
- Apache Sedona integration for large-scale spatial data analysis and processing
The system architecture supported intensive GIS operations for mapping and visibility analysis while maintaining the computational power needed for machine learning-based vehicle identification from satellite imagery.
Value Delivered
Binariks successfully addressed all of CUENDE's original challenges while delivering additional optimization benefits:
Core business solutions:
- Traffic calculation: Enabled accurate traffic calculations and optimal advertising panel identification
- Regulatory compliance: Achieved complete data privacy compliance without compromising analytical capabilities
- Technology integration: Created unified platform integrating machine learning, big data management, and GIS systems
Operational improvements:
- Efficiency: Automated CI/CD pipelines reduced manual intervention and accelerated delivery
- Reliability: Infrastructure as Code with Pulumi ensured consistent deployments and reduced errors
- Visibility: Comprehensive monitoring provided better performance insights and proactive issue resolution
Strategic advantages:
- Enhanced team expertise with Geo Tools, Apache Spark, and Apache Sedona
- Improved security through integrated AlertLogic and AWS monitoring tools
- Scalable infrastructure supporting international expansion plans
- Comprehensive data warehouse enabling effective visualization and process optimization
The solution positions CUENDE to maintain their pioneer status while confidently pursuing international growth.
Daniel Cuende
CEO, CUENDE Infometrics
"Binariks has performed their tasks well and prepared comprehensive documentation to ensure transparency and a seamless workflow. The reliable team exhibits strong project ownership and exceptional project management skills. They're technically proficient, supportive, and responsive."
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