Project Overview

  • Country

    USA

  • Industry

    Healthcare, Wellness

  • Timeline

    February 2022 - January 2023

A Word from the Client

Eugene Borukhovich

Eugene Borukhovich

COO & Co-Founder, YourCoach Health

YourCoach Health

USA

"We highly value their customer-first approach. If we have something going on, they’re easily available."

YourCoach is a practice management platform designed as a virtual home for all types of health and wellness coaching services.

It allows health professionals, from nutritionists to psychotherapists, to manage, scale, and deliver services through science-backed methodologies, helping clients achieve their personal wellness goals.

Business Challenge

  • The original B2C-focused platform design lacked the architecture and logic to support a B2B transition for enterprise clients.

  • Manual workflows slowed down user onboarding, made customization difficult, and hindered multi-tenant scalability.

  • The coaching system needed widget-based embeddability and flexible client engagement flows across coaching teams.

  • A fragmented feature set and tight coupling blocked agile experimentation and platform growth.

Our Solution

Approach

To achieve our objective of integrating the YourCoach system into Twill and contribute to solving the central business challenge, we've taken the following steps:

  • Assembled a team of specialists well-equipped for the task, including three backend developers, three frontend developers, a business analyst, a DevOps engineer, a QA specialist, an architect, and a designer, led by the project manager.
  • Identified the critical phases of tackling the tasks and set up additional meeting agendas to clarify all requirements and details.
  • Framed the problem and created a work breakdown structure (WBS).
  • Started the execution of the project.

As the project started, our approach involved integrating into Twill's native app via an iFrame to display our widget as a responsive webview. This setup ensured that users accessing Twill's mobile app could interact with YourCoach seamlessly.

We also set up a separate instance for B2B integrations to keep different clients' databases and data distinct, enhancing security and operational efficiency. This allowed coaches and admins to easily switch between different customers within the same system, fostering an environment for a more straightforward B2B onboarding process and continued growth.

Implementation

We incorporated the following features to bring Binariks' vision to life:

Set up separate instances with chat/calls/document exchange capabilities without defined requirements.

  • Created basic analytics dashboards from scratch, displaying key metrics such as the number of clients per coach, interaction frequency, and other relevant data with the perspective of adding the analytics feature.
  • Established a Secure File Transfer Protocol (SFTP) for generating and delivering approximately ten reports daily and monthly. First, it was conducted manually, and then we automated the monthly report generation process. These reports include data on time end-users spent with coaches, frequency of messaging, number of live sessions, session cancellations, and other information that may be useful for both analytics and billing purposes.
  • Modified coach and admin side of the platform, adding extra features to enhance functionality and user experience.
  • Developed a custom calendar feature allowing coaches to set availability time slots, similar to Calendly, but taking into account the platform's specifics. It enabled booking, canceling, and handling of session appointments efficiently and helped coaches manage their availability, which is also reflected in the reports.

Technologies Used

  • AWS
  • Typescript
  • React
  • Python
  • Flask

Value Delivered

The rapid transition to the B2B collaboration model, while avoiding logistical bottlenecks, enabled the client to broaden its market reach. And through automating client onboarding processes, Binariks helped the client improve operational efficiency, resource allocation, and customer satisfaction.

This strategic transformation not only facilitated seamless integration with Twill but also set the stage for future connections with any other systems, positioning the company for substantial growth.

We supported the client's expansion into the B2B realm and enabled potential business growth by delivering:

  • Streamlined support for the B2B model through automated client onboarding.
  • Centralized management, billing, and analytics for enhanced efficiency.



  • Capability to share tailored reports for individual business accounts.
  • Seamless integration with third-party systems through embedded support and white-labeling features.

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