SERVICES
Project Context
Solution
Outcome
YourCoach is a practice management platform uniquely powered by health coaches and designed as a virtual home for all kinds of health and wellness coaching services.
It empowers its partners to establish, scale, and operate effective programs that deliver tangible results. Through the YourCoach platform, the growing community of health and wellness coaches utilizes advanced tools to help patients achieve their goals through science-backed methodologies.
This solution is in high demand in the post-COVID world to support professionals such as trainers, coaches, nutritionists, and psychotherapists in providing their services online.
The health coaching platform initially prioritized a B2C collaboration model, where coaches were directly connected with clients. A significant challenge emerged with the shift towards targeting the B2B segment: the system could not accommodate such a transition.
This lack of relevant processes and scalable solutions hindered the company's future growth and expansion in the new conditions.
The trigger for the necessary platform changes came with the client's partnership with Twill, The Intelligent Healing Company™. Twill had signed a contract with another company to provide similar services, including mental health coaching for that company's employees.
In the B2B market, a critical feature of software systems is their ability to seamlessly embed into existing software, simplifying the complexity of multi-system usage and providing a native experience for current users.
Faced with design and system constraints, YourCoach sought consultancy from Binariks' professionals to meet this crucial requirement, breaking into the B2B space and unlocking potential business growth.
To achieve our objective of integrating the YourCoach system into Twill and contribute to solving the central business challenge, we've taken the following steps:
As the project started, our approach involved integrating into Twill's native app via an iFrame to display our widget as a responsive webview. This setup ensured that users accessing Twill's mobile app could interact with YourCoach seamlessly.
We also set up a separate instance for B2B integrations to keep different clients' databases and data distinct, enhancing security and operational efficiency. This allowed coaches and admins to easily switch between different customers within the same system, fostering an environment for a more straightforward B2B onboarding process and continued growth.
We incorporated the following features to bring Binariks' vision to life:
Set up separate instances with chat/calls/document exchange capabilities without defined requirements.
The rapid transition to the B2B collaboration model, while avoiding logistical bottlenecks, enabled the client to broaden its market reach. And through automating client onboarding processes, Binariks helped the client improve operational efficiency, resource allocation, and customer satisfaction.
This strategic transformation not only facilitated seamless integration with Twill but also set the stage for future connections with any other systems, positioning the company for substantial growth.
We supported the client's expansion into the B2B realm and enabled potential business growth by delivering:
Our collaboration with YourCoach started in February 2022. After completing the active development phase and successfully rolling out changes to production, the Binariks team transitioned into the maintenance phase. This phase included monitoring, minor feature changes, and supporting B2B client onboarding for the next three months, till January 2023.
Eugene Borukhovich
COO & Co-Founder, YourCoach Health
USA
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