Product
Team model
A Netherlands-based cryptocurrency payment system for e-sports betting was searching for a software development partner to revamp the MVP of their web app.
The company was planning to expand to new markets and requested the development of new features. Currently, the company works with Bitcoin, Ethereum, USD Coin, and its own Ethereum-based cryptocurrency.
Before collaborating with Binariks, the client had an MVP of its product that passed the market testing. The MVP version of the platform allowed users to do e-sports betting using a preferred currency. In the beginning, the solution was comprised of the admin app for client management, API, and client app. The platform allowed clients to use cold, warm, and hot wallets for betting.
Soon enough, the clients decided to scale the solution to aggressively gain new users from the high-income markets in North America and Asia and expand casino games offering with custom games. Binariks became an exclusive tech partner for client platform re-engineering.
Binariks gathered a cross-functional team to estimate the as-is state of the product, find ways for improvement, and make a schedule for the implementation of the new scope of functions.
As a result of collaboration, our client received a solution with revamped back-end and front-end parts of the product. The client can now scale the product, integrate it with multiple third-party services, and deliver a secure betting experience to its users.
The client shortlisted Binariks based on the technical expertise, overall structure, and the solution offered by the company.
The CEO of the company shared his impression about working with Binariks team saying that "They ensure that we are happy both with their work and our relationship with their team."
The platform has filled in the fast-growing e-sports cryptocurrency betting niche and offered a simpler way of online betting. To find product market fit, our client went live with a POC.
This experience gave our client a more crystalized vision of the next iterations of product improvement. After running a test and seeing the market gap, the client asked Binariks to implement new features.
The primary phase of collaboration included in-depth research of the ways for product improvement. The state of the product didn’t allow the owner to integrate, manage, and scale it comfortably. Our collaboration went into three phases:
Project investigation
Re-engineering the front-end part of the solution
Planning the implementation of new features
During the first stage, Binariks cross-functional team comprised of business analyst, solution architect, back-and-front software engineers, designer, and quality assurance specialist.
Next, we set out to re-engineer the front-end of the platform using React.js. A large part of this phase was spent on reconstructing the monolith architecture of the solution with a microservices-based structure.
The final part of the collaboration was dedicated to planning the implementation of new functions, creating necessary documentation, and building flows for new functions and features.
Our team helped the client to create a secure, scalable, market-ready product that is up to par with industry standards. We successfully rolled out new features:
Changed a monolith back-end solution architecture to a microservice-based one
Delivered and implemented the design of the revamped application and new landing pages for paid promotion for each betting
Integrated the platform with EveryMatrix to gather statistics and use the sports event calendar
Added betting history function for each account
Implemented two-factor log-in validation, email verification, and linked user account with phone number
Integrated Coin Market Cup to retrieve up-to-date currency exchange rates and planned out the transition from MetaMask to Solana to purchase cryptocurrency
Users were enabled to create accounts and educate themselves about the latest team and player performance, read about each cryptocurrency, access betting history to make betting decisions based on data.
Collaboration between the client and Binariks team resulted in the delivery of a market-ready platform. With the improvements and new functions, users can attract, nurture, and retain users in high-income markets.
Binariks incapacitated the client with its expertise in cyber security by implementing authentication protocols. We also expanded the user’s opportunities for tracking, selling, buying cryptocurrency, and making data-driven betting decisions.
Germany
“Binariks ability to meet timelines distinguishes them from other providers. They also email us a bullet-point summary of our calls, and they’re very communicative. In addition, we can feel that they are invested in the project’s success — they want our product to succeed.” “Binariks is good at meeting timelines — they have the most reliable estimates I’ve encountered in my professional life. They’re accountable with their promises; they update us even with the smallest changes to the timeline.”
