Product
Team model
The client is a MarTech company that provides account-based marketing services to global manufacturers. The company has already developed an ABM platform that processes anonymous buying activity on clients’ websites in order to provide users with relevant customer data and ensure more efficient targeting.
The ABM was continuously growing to become one of the dominant software solutions in the sphere of account-based marketing. It was run by a middle-sized business that lacked technology expertise for the further expansion and scaling of its product.
The client had to redesign the existing application almost completely. The main purpose was to optimize its functionalities, make it more stable, and ensure security and scalability by arranging the cloud migration.
Data processing automation was one of the key challenges that had to be addressed. A properly optimized software would allow the client to introduce a top-quality solution for manufacturers from all around the world willing to embrace the potential of account-based marketing. Among many objectives set for the project, the main one was the requirement to rearchitect almost 90% of the existing product.
Binariks extended the client’s team with experienced technology professionals. We have also significantly optimized the application by rewriting its essential part and ensuring its migration to the cloud.
Binariks was chosen as a reliable partner after one of our previous clients provided the managers of the ABM platform with a positive reference.
We also showed the required level of technical expertise and provided the client with numerous relevant ideas. Such factors made the customer view Binariks as the most reliable technology partner for the project.
The market of global manufacturers is characterized by a fierce competition. More and more businesses operating in this domain start paying attention to account-based marketing as a relevant way to attract more customers. In such conditions, a scalable and feature-packed ABM app proves to be a highly-demanded solution.
Binariks started its cooperation with the client in August 2018. At the initial stage, our software engineering specialists went to Paris to participate in a two-week planning of the project. After that, all employees engaged in its technical implementation were divided into two subteams that started working remotely. Binariks subteam was composed of 2 Java developers, one React developer, and a DevOps specialist.
Binariks professionals worked on the project for more than 6 months. During that time, we have successfully enhanced the application’s migration to Google Cloud Platform and provided the client with multiple fresh insights and ideas. We modified the existing product and fixed specific problems. One of the most significant challenges faced by our team was the issue of manual data processing, which was very time-consuming. Eventually, Binariks software development specialists have integrated a tool that automates data processing. We also successfully integrated dashboards and other features required for data visualization in the provided product.
Our company managed to meet all the objectives and contribute to the development of a scalable and fully-automated ABM platform with Java backend and React frontend. We also enforced the client’s project with some fresh ideas that would allow them to modify and optimize particular features of the delivered software. Binariks finished its cooperation with the client in March 2018. As long as the customer did not have plans on the further optimization of the platform, we successfully finished our partnership.
The delivered product is a top-notch ABM software that enjoys massive popularity among global manufacturers. Binariks has made a significant contribution to the eventual success of the project. We managed to:
