Account-based marketing platform for global manufacturers

MarTechUS

PROJECT OVERVIEW

05

MARKET RELEVANCE

The market of global manufacturers is characterized by a fierce competition. More and more businesses operating in this domain start paying attention to account-based marketing as a relevant way to attract more customers. In such conditions, a scalable and feature-packed ABM app proves to be a highly-demanded solution.

IMPLEMENTATION

Binariks started its cooperation with the client in August 2018. At the initial stage, our software engineering specialists went to Paris to participate in a two-week planning of the project. After that, all employees engaged in its technical implementation were divided into two subteams that started working remotely. Binariks subteam was composed of 2 Java developers, one React developer, and a DevOps specialist.

Binariks professionals worked on the project for more than 6 months. During that time, we have successfully enhanced the application’s migration to Google Cloud Platform and provided the client with multiple fresh insights and ideas. We modified the existing product and fixed specific problems. One of the most significant challenges faced by our team was the issue of manual data processing, which was very time-consuming. Eventually, Binariks software development specialists have integrated tool that automates data processing. We also successfully integrated dashboards and other features required for data visualization in the provided product.

Our company managed to meet all the objectives and contribute to the development of a scalable and fully-automated ABM platform with Java backend and React frontend. We also enforced the client’s project with some fresh ideas that would allow them to modify and optimize particular features of the delivered software. Binariks finished its cooperation with the client in March 2018. As long as the customer did not have plans on the further optimization of the platform, we successfully finished our partnership.

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