FemTech: Unlocking Digital Health Potential

The female technology (femtech) market has seen rapid growth since the beginning of the 2020s. Trends like personalization and telemedicine have paved the way for the growing interest in femtech, which remains an underserved sector despite women being half the world's population. Investors are looking into new opportunities in digital health, making femtech the next big thing.

Aside from economic benefits, the hot new market segment poses benefits for women's health by addressing specific needs, such as fertility tracking, menstrual care, and menopause management. Female technology also carries a socially important role, as it is one of the many ways to break the historical lack of investment in women's healthcare solutions.

In this article, we look into the prominent use cases and technologies behind the booming market of femtech.

What is femtech?

The term "FemTech" was introduced in 2016 by Ida Tin, a Danish entrepreneur and co-founder of the menstruation tracking app Clu, and has since gained mainstream fraction to encompass a brand new sector in technology focusing exclusively on various aspects of female health.

Today, femtech solutions include technologies focused on:

• Reproductive health (birth control, infertility treatments);
• Menstrual health and hormone regulation;
• Pregnancy and maternal/ postpartum care ;
• Menopause management;
• Chronic conditions specific to women;
• Mental health and overall wellness.

Female technology solves problems related to women's health, such as:

• Underserved needs: Conditions like endometriosis, PCOS, menopause, and maternal mental health have historically been under-researched and underfunded in traditional medicine. The best femtech products can help tackle these issues.
• Access to personalized solutions.
• Education and awareness.

Femtech solutions improve quality of life as they enable early detection of healthcare issues. They also help to reduce stigma about traditionally taboo topics like menopause and menstruation. Undoubtedly, the market also possesses a vast economic potential as women represent roughly half of the world's population, and their healthcare issues are a global challenge.

Femtech market overview

The global femtech market size has experienced significant growth in recent years. In 2023, the market was valued at approximately $55.1 billion and is projected to grow at a compound annual growth rate (CAGR) of 12.8% from 2024 to 2032, reaching an estimated $135.9 billion by 2032 (Source ).

Other sources suggest even higher growth rates; for instance, one report estimates a CAGR of 15.38% during the forecast period 2024–2032, projecting the market to reach $177.05 billion by 2032 (Source ).

In 2023, North America held a 52.91% share of the global femtech market (Source ). Europe also represents a significant portion of the market, with increasing investments and a growing number of femtech startups. The Asia-Pacific region is expected to grow substantially due to rising awareness of women's health issues. Still, it is not there yet due to some health infrastructure and women's healthcare awareness challenges. Japan has a dominant role in the Asia Pacific women's health tech.

The market of femtech in 2025 is mainly driven by:

• Growing awareness about women's health issues across markets
• Overall growth of medtech, life science trends, wearables market, and personalized medicine
• Innovations in personalization through machine learning and AI.
• Growth of chronic diseases in the aging female population and awareness about previously undetected conditions.
• Increased funding of femtech startups through venture capital and government initiatives.

Despite its boom, the femtech market is still underserved, which can serve as a great entry point for new femtech startups. There is still gender bias in medical research, which makes it more challenging to create a medical background for RPM and apps for women's health. As of 2025, about 75% of clinical trial participants are men; 25% are women. Only 4% of biopharma research and development funding is allocated to conditions specific to women, and FDA-approved drugs are rarely approved for women-specific conditions.

Despite these issues, new companies can take advantage of the boom in AI and machine learning to create more personalized solutions in women's health tech. Increasing capital, including venture capital, is also a great opportunity point. Likewise, innovations are expected in femtech design trends, including designs of new wearables. In terms of geography, entrance into emerging markets is an excellent opportunity for women's health tech companies.

Many areas of women's health are underserved by apps and wearables, including:

• Menopause management
• Postpartum mental health
• Dedicated apps for female-specific chronic conditions (gynecological like endometriosis and PCOS), certain autoimmune disorders, migraines, etc.
• Abortion/ miscarriage help and support
• Cancer support and wearables for gynecological cancers (breast cancer is comparingly better covered).
• Sexual wellness
• Preventive health for aging women that focuses on female-specific symptoms of heart disease, dementia, etc.

7 most common use cases of femtech digital solutions

1. Mobile apps for menstrual cycle tracking

One of the most widespread FemTech examples is mobile apps that track menstrual cycles. This is the most well-established segment of the femtech market. These applications, such as Clue, Flo, and My Calendar, help users log period dates, symptoms, and moods, providing insights into ovulation, fertility windows, and potential irregularities.

These apps empower women to take control of their reproductive health while offering educational content and personalized health tips. Some of the menstrual-cycle forward apps can integrate with wearables.

Menstrual cycle tracking apps received a huge leap forward through the development of AI and machine learning, both allowing for greater personalization.

2. Technologies for pregnancy and postpartum care

FemTech solutions for pregnancy and postpartum periods include apps, wearables, and telemedicine platforms. Apps like Pregnancy+ and What to Expect offer week-by-week guides on fetal development, nutrition tips, and safe exercise routines.

Smart devices are also used in postpartum care. For example, Owlet Baby Monitors track a baby's heart rate and oxygen levels. For women, postpartum wearables help monitor recovery metrics, such as blood pressure and uterine health. The best technologies of this kind effectively address physical and mental health challenges during this time.

3. Solutions for monitoring reproductive health

Femtech companies play a critical role in monitoring reproductive health: planning for pregnancy, detecting early signs of infertility, and planning a family. Solutions of this kind include fertility tracking devices and at-home diagnostic kits. Devices like Ava Fertility Tracker analyze physiological parameters, such as temperature, pulse, and sleep quality, to predict ovulation windows accurately.

At-home kits like Modern Fertility provide hormone testing for fertility assessment, allowing users to understand their reproductive health without visiting a clinic.

For femtech in 2025, reproductive solutions are one of the most rapidly expanding trends. The components of the trend include egg-freezing technologies, hormone-tracking devices, and other innovations.

4. Wearable gadgets

Wearables are transforming women’s health monitoring by providing real-time data and personalized insights. Examples include:

• Wearable breast pump designed for busy mothers.
• Bellabeat Leaf – a smart jewelry device that tracks menstrual cycles, stress levels, and physical activity.
• Owlet Smart Sock – baby heart monitor.
• Bloomlife Pregnancy Tracker has a unique feature: contraction tracking before labor.
• Pelvic floor trainers.
• Smart vibrators.
• Grace Cooling Necklace – a necklace for hot flashes management in women in menopause. Embr Wave is a wristband that is used for the same purpose.
• iBreastExam – a device for early breast cancer detection using temperature sensors.

The key components of these devices are convenience and portability for daily use, as well as integration with health apps for seamless data sharing. The apps also provide early alerts for potential health risks.

5. Mental health support platforms

Femtech solutions like Maven offer mental health support specifically tailored to women. These platforms connect users with therapists to address issues like postpartum depression, anxiety, or child loss.

Features:

• 24/7 access to licensed professionals.
• Affordable and flexible therapy options.
• Tailored programs for challenges such as pregnancy-related mental health issues.

6. Menopause management solutions

Femtech provides tools to manage symptoms of menopause, such as hot flashes, mood swings, and sleep disturbances. Apps like Caria guide users through menopause by offering symptom trackers, educational resources, and telehealth support. Health recommendations are also a part of these apps.

We have also discussed devices specifically catered to menopause in the wearable gadget section. Overall, the underserved menopause market is only expected to grow as the number of women entering midlife is growing as well, and they are participants in the growing trend for personalized medicine.

7. Cancer detection and support

Femtech solutions are advancing cancer care by focusing on prevention, early detection, and recovery support. Examples include:

• Portable device for early breast cancer detection using thermal technology.
• Supportive apps like Breast Cancer Healthline provide support communities and expert advice for women diagnosed with breast cancer.

Femtech products & companies

Below is the overview of a couple of best femtech companies that pioneered the sector in one way or another and their respective products:

Flo Health: Menstrual and ovulation tracking app

Flo Health is a leading femtech company and one of the most popular mobile applications for tracking menstrual cycles. It tracks ovulation and pregnancy. The app uses AI-powered machine learning algorithms to provide highly personalized insights based on users’ data. Flo Health has almost 240 million downloads and reports nearly 70 million monthly active users (MAUs) and close to 5 million paid subscribers. In mid-2024, Flo Health achieved unicorn status, with its valuation exceeding $1 billion. Aside from the cycle tracking, Flo offers:

• Cycle predictions and fertility tracking.
• Educational resources on women’s health.
• Symptom tracking to identify potential health issues.

All in all, Flo now positions itself as a health assistant for women beyond tracking.

Flo is the most popular tracking app for women based on a combination of different factors. First of all, it took advantage of its early market entry. It has a positive feedback loop thanks to tens of millions of active users and leverages AI and machine learning to the extent its competitors cannot. Users report great UI and comprehensive symptom tracking with over 30 personalized symptoms as the reason they remain loyal to the app.

Elvie: Wearable breast pump and pelvic floor trainer

Elvie is a femtech company that focuses on creating discreet and effective wearables for women's health. Its two flagship products are:

• Elvie Pump: A silent, wearable breast pump that allows mothers to pump hands-free.
• Elvie Trainer: A pelvic floor trainer that uses biofeedback to help strengthen pelvic muscles to improve postpartum recovery.

Elvie's sleek, wireless design and integration with mobile apps offer a modern, user-friendly approach to bulky breast pumps that do not offer the same level of mobility for nursing mothers. That being said, wearable pumps may not suit everyone, as their suction power is lower than that of traditional breast pumps. As for Elvie Trainer, it is a popular device for women seeking pelvic floor training.

Modern Fertility: At-home fertility testing kits

Modern Fertility provides affordable at-home hormone testing kits that assess fertility potential. Users can check their hormone levels, ovarian reserve, and other indicators without visiting a clinic. The results are reviewed by healthcare professionals and delivered with detailed explanations.

Modern Fertility makes fertility knowledge more accessible by eliminating the high costs and logistical barriers of traditional testing. It is an excellent great option for women wanting a roadmap on their current fertility status if they cannot access traditional testing at the moment, even though the results of the test should be compared with a second opinion for the best results.

Modern Fertility is cheap compared to traditional tests as well ($150 as opposed to $1500 average). Users also report that it helped them to get tested for conditions like PCOS and arrive at a diagnosis when they were refused the tests in a traditional clinic.

Maven Clinic: Virtual healthcare for women

Maven is a virtual clinic for women and their children. It offers 24/7 access to a global network of well-qualified healthcare professionals, including:

• OB-GYNs
• Pediatricians
• Reproductive endocrinologists
• Licensed therapists
• Fertility specialists
• Lactation consultants
• Physical therapists
• Midwives

The area of expertise includes:

• Fertility and family planning support for all kinds of families, including LGBTQ+ and single-parent
• Pregnancy and postpartum care
• Pediatric and general health services
• Mental health care

Maven Clinic services can often be covered through employer-sponsored benefits or direct insurance. The specialists are accessible within 10 minutes, with a 24-hour follow-up. Users report that the app has live virtual classes for free that hospitals usually charge for. The clinic serves as a great guide through fertility treatments.

Femtech design trends

The Femtech industry prioritizes accessibility and user-centered approaches. Below are the key design trends shaping Femtech solutions:

User-centric UX/UI design

Femtech trends increasingly focus on intuitive, aesthetically pleasing designs tailored to women’s needs. Key aspects include:

• Clean interfaces with easy navigation for users of all technical skill levels.
• Inclusive visuals that reflect diverse body types, races/ethnicities, and age groups.
• Thoughtful features such as discreet app icons or notifications for privacy.

Inclusivity and personalization

Modern Femtech products are designed to address diverse user needs, moving away from a one-size-fits-all approach. Examples include:

• Apps that support multiple cycle types (irregular, menopausal, postpartum).
• Features for underrepresented groups, such as tracking for LGBTQ+ individuals or conditions like endometriosis and PCOS.
• Equal service for women planning pregnancy and currently using contraception.
• Personalization through AI customizes insights based on user data like symptoms, cycle history, or health goals.

Technologies behind femtech

Now that he has established femtech trends, here are the technologies that make femtech possible:

Telemedicine (Telehealth)

Telemedicine connects patients with healthcare providers through virtual platforms, making healthcare more accessible. Telemedicine eliminates barriers like travel time, geographic constraints, and clinic availability, making expert healthcare accessible to more women.

Applications in femtech:

• Virtual consultations for fertility, pregnancy, or menopause-related issues.
• Mental health support for postpartum depression or anxiety.
• Remote access to gynecologists, especially in underserved regions.

Digital Therapeutics (DTx)

Digital therapeutics (dtx solutions ) use software-based solutions to prevent, manage, or treat health conditions. These FDA-approved technologies often complement traditional therapies.

Examples in femtech:

• Apps for pelvic floor therapy to address incontinence or postpartum recovery.
• Menopause management apps that provide cognitive-behavioral therapy for hot flashes and sleep disturbances.
• Fertility apps that guide users through hormonal treatments or lifestyle changes.

Remote Patient Monitoring (RPM)

RPM involves devices that collect health data from patients in real time and transmit it to healthcare providers for analysis. RPM enhances early detection of health issues, supports preventive care, and allows continuous monitoring without frequent hospital visits.

Applications in femtech:

• Wearable devices for tracking fertility indicators such as body temperature and heart rate.
• Smart breast pumps that monitor milk volume and pumping sessions.
• Postpartum devices for tracking recovery metrics like blood pressure or uterine health.

Artificial intelligence and machine learning

AI and ML are critical in customized care, processing vast amounts of health data to deliver personalized insights and recommendations.

Applications in femtech:

• Predicting menstrual cycles and fertility windows with high accuracy.
• Detecting early signs of reproductive health issues, such as PCOS or endometriosis, by analyzing user symptoms and patterns.
• AI-powered chatbots offer instant responses to women’s health queries.

Big data and predictive analytics

Big Data enables the analysis of massive datasets to identify patterns, trends, and correlations in women’s health. Predictive analytics leverages Big Data to provide proactive healthcare solutions for improved outcomes and better effectiveness of femtech products.

Applications in femtech:

• Identifying global trends in fertility and menstrual health for population studies.
• Enabling personalized care by analyzing user data on sleep, nutrition, and hormonal fluctuations.
• Tracking pregnancy outcomes to optimize prenatal care protocols.

Internet of Things

IoT connects devices to seamlessly collect and exchange health data, providing real-time updates and insights.

Examples in femtech:

• IoT-enabled breast health monitors that detect changes in tissue.
• Smart wearables
• Connected fertility monitors that integrate with mobile apps for personalized recommendations.

Genomics and personalized medicine

Advancements in genomics allow femtech to offer personalized insights into reproductive health and genetic predispositions. This enables precision medicine.

Examples in femtech:

• Genetic testing kits like 23andMe to assess predispositions for health conditions like ovarian cancer.
• Fertility-focused genetic analysis to evaluate egg quality or hereditary risks.

Binariks expertise

If your company is entering the femtech industry, Binariks makes an excellent dedicated partner for you. A big part of dealing with femtech products is having experience with all related technologies, and we definitely have it. Here is everything Binariks has to offer that fits into the realm of femtech:

• Extensive experience building healthcare platforms (telemedicine, RPM, patient engagement)
• Expertise in building solutions compliant with healthcare regulations (e.g., HIPAA, GDPR)
• Expertise in IoT development , including integration with cloud platforms
• Background in data processing for wearables
• Skilled in developing machine learning algorithms for personalized health insights
• Focus on intuitive, user-friendly interfaces for apps in healthcare and other industries
• Expertise in custom software development
• Cloud and DevOps expertise
• Experience with emerging technologies like augmented reality (AR) and blockchain
• Custom RPM solutions
• AI/ML development services
• Big data and analytics services

Binariks has a proven record of working with femtech solutions. Recently, we completed a successful project for a healthcare company to enhance their telehealth platform for fertility care. The goal of the company was to reduce the number of in-clinic visits for the clients to just two.

We addressed key inefficiencies in patient verification and administrative workflows. The team automated manual processes, centralized patient data from multiple sources, and integrated scheduling and communication tools.

These improvements successfully achieved the goal. Additionally, we streamlined operations, created a single source of truth by importing and consolidating patient data from DrChrono, and built a scalable backend architecture.

Final thoughts

To conclude, the femtech market is revolutionary as it is changing women's healthcare by tackling issues that have often been overlooked. From period tracking apps to fertility tools powered by AI, health management is becoming more accessible and tailored to individual needs. This is in line with the overall healthcare trend towards personalization.

With the market expected to surpass $135 billion by 2032, there's enormous potential for growth and an excellent time for market entry for companies looking for both profit and social innovation. Startup opportunities and health funding for women's conditions are on the rise. Menopause care and fertility care are top market areas to watch for. However, there's still plenty of room for innovation, especially in areas like wearables, sexual wellness, and management of chronic conditions. There are also plenty of opportunities to make a difference with femtech products in emerging markets.

Companies like Binariks, with their expertise in healthcare tech, are helping femtech businesses create better tools and solutions. Further development of AI and machine learning will make all the difference for femtech. As more of these gaps are filled, the impact on women's health—and the market's growth—will only keep expanding.