Country
Spain
Industry
Advertising & Marketing
Company size
~20 employees
Timeline
February, 2022 - Ongoing
Daniel Cuende
CEO, CUENDE Infometrics
Spain
"Binariks has performed their tasks well and prepared comprehensive documentation to ensure transparency and a seamless workflow. The reliable team exhibits strong project ownership and exceptional project management skills. They're technically proficient, supportive, and responsive."
CUENDE is a pioneering market research company specializing in innovative outdoor advertising measurement systems.
As industry leaders in measuring urban mobility with GPS devices and utilizing satellite imagery to measure out-of-home audiences, CUENDE stands at the forefront of transforming how outdoor advertising effectiveness is evaluated and optimized.
Analyzing traffic flows from satellite imagery required high accuracy while maintaining full compliance with strict data privacy regulations.
Optimizing advertising inventory for specific locations required processing large volumes of geographic and traffic data with greater precision than traditional methods could provide.
The solution had to combine ML-based vehicle identification, big data management, traffic modeling, and GIS-powered mapping and visibility analysis.
Binariks developed a tailored strategy to address CUENDE's complex technological requirements while ensuring strict data privacy compliance. Our methodology focused on establishing a scalable infrastructure capable of handling intensive satellite imagery analysis and traffic modeling.
Key strategic decisions included:
After thorough planning, Binariks took full ownership of the developed functionality and moved into the execution phase, preparing for seamless transition to ongoing maintenance and feature development.
The technical implementation centered on creating a comprehensive ecosystem capable of handling complex geospatial analysis and traffic modeling at scale.
Infrastructure and DevOps Architecture
The foundation of the solution relied on a robust DevOps pipeline ensuring smooth deployment, scalability, and system maintenance:
Security and Compliance Framework
Given the sensitive nature of traffic data and regulatory requirements, comprehensive security measures were implemented:
Data Processing and Analysis Capabilities
The core functionality leveraged advanced technologies for geospatial analysis:
The system architecture supported intensive GIS operations for mapping and visibility analysis while maintaining the computational power needed for machine learning-based vehicle identification from satellite imagery.
Binariks successfully addressed all of CUENDE's original challenges while delivering additional optimization benefits.
Identifies the optimal advertising panels across selected cities and uploads inventory to the application.
Generated vehicle routes power large-scale traffic modeling and traffic intensity calculations.
Core business solutions:
Operational improvements:
Strategic advantages:
The solution positions CUENDE to maintain their pioneer status while confidently pursuing international growth.
Let's Start Your Project
We'd love to hear about the project you're working on. Simply complete the form and we'll be in touch.
What happens next?
Our expert will reach out to understand your goals and challenges
If needed, we'll sign an NDA to ensure full confidentiality
You'll receive a tailored roadmap with solution suggestions, timelines, and budget estimates
