Lean StartUp Methodology
Startup, as an organization dedicated to creating something new, operates under conditions of extreme uncertainty. This enables startups to shift directions with agility, validating and changing their assumptions very quickly. Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product.
At Binariks, we are proponents of the Lean Startup methodology which allows companies to be fast, efficient and which significantly increases their probability of success. We have the necessary experience and knowledge to support you in continuous validation of hypotheses against reality, making course-corrections, or pivots, along the way and fine-tuning your product based on your customers’ feedback.
It works the following way:
1
Define Business Model
Fill out the Lean Canvas to understand how your organization will create, deliver and capture value
2
Problem/Solution Fit
You do
Problem/Solution Fit
- Define minimum feature set
- Define hypothesis set
- Define MVP
We do
Customer Experience and Architecture Design
- Create mock-ups
- Architecture Design
- Choose the right technology
- Bootstrap the development team
3
Build MVP (2-3 months)
You do
Build MVP
- Marketing and User Acquisition
We do
Build MVP
- UI/UX Design
- Mobile and Web Development
- Configure tools to measure KPI
4
Product/Market Fit
You do
Product/Market Fit
- Collect validated learning about customers.
- Pivot.
- Test & Iterate.
- Get traction
We do
MVP
Validation
- Actionable Metrics and Data Analysis
- A/B testing
- UI/UX Review and Recommendations Based on Metrics
5
Scale
You do
Scale
- Scale your business model
- Accelerate growth and focus on optimization
We do
Product Acceleration
- Scale Team
- Stabilize Product and Production
- Stress Test
- Accelerate Development
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