How well do you understand your customers? Knowing their socio-demographic and psychological properties is good, but not enough for providing high-quality products and services. It is more important to understand not who your customer is, but how he/she interacts with your company. There is a soluti... How well do you understand your customers? Knowing their socio-demographic and psychological properties is good, but not enough for providing high-quality products and services. It is more important to understand not who your customer is, but how he/she interacts with your company. There is a soluti... 
