Why Cloud-Based Solutions Are a Dependable Choice for Martech SoftwareMartech industry is the next big word in the domain of digital innovations. For example, up to 98% of  modern high-growth companies use tools from martech stack to ensure marketing automation. Organizations from a broad range of industries keep up with marketing technology trends in order to establi...
How to Validate Your Product IdeaLet’s imagine: you have created a fantastic product that you invested quite a bit of time and money in, and finally released it on the market. Unfortunately, your revolutionary idea failed to catch on. And as a result, all your investments never paid off. This can only happen because you had f...
Top Startup Scaling ChallengesAn almost strict necessity to handle numerous challenges scaling a startup is a bitter reality for many modern companies to face. The thing is, the rapid and restless development of the IT industry makes it quite difficult for startup teams to keep their business concept constantly up-to-date. This ...
How To Research The Market For ProductMarket research is an essential part of launching any product or service. The procedure allows understanding how your particular project can potentially be demanded (and whether it’ll be viable at all) and forming a clear image of your optimal target audience. Let’s go a little bit more in-depth, th...