Martech industry is the next big word in the domain of digital innovations. For example, up to 98% of modern high-growth companies use tools from martech stack to ensure marketing automation. Organizations from a broad range of industries keep up with marketing technology trends in order to establi...
How well do you understand your customers? Knowing their socio-demographic and psychological properties is good, but not enough for providing high-quality products and services. It is more important to understand not who your customer is, but how he/she interacts with your company. There is a soluti...
When you are launching a new product on the market, the crucial part of its promotion is your (or your company’s) interaction with the potential TA. Will the new solution resolve user issues? How profitable is it to buy? Is it accessible in use? Does it have any competitors superior to it in the men...
Let’s imagine: you have created a fantastic product that you invested quite a bit of time and money in, and finally released it on the market. Unfortunately, your revolutionary idea failed to catch on. And as a result, all your investments never paid off. This can only happen because you had f...
An almost strict necessity to handle numerous challenges scaling a startup is a bitter reality for many modern companies to face. The thing is, the rapid and restless development of the IT industry makes it quite difficult for startup teams to keep their business concept constantly up-to-date. This ...
Relying on an outside specialist is an important part of modern software development. There are multiple valid reasons behind it, but there also are some disadvantages and complications. One of the biggest complications is remote dedicated team management. Making the workflow smooth and even is ofte...
Market research is an essential part of launching any product or service. The procedure allows understanding how your particular project can potentially be demanded (and whether it’ll be viable at all) and forming a clear image of your optimal target audience. Let’s go a little bit more in-depth, th...
Martech industry is the next big word in the domain of digital innovations. For example, up to 98% of modern high-growth companies use tools from martech stack to ensure marketing automation. Organizations from a broad range of industries keep up with marketing technology trends in order to establi... 
