The mobile app market is continually growing. It brings the cutting-edge technologies to users around the globe. Like any other IT industry, the mobile app development field forces you to keep up with modern trends to keep your head above the water and get attention from the mobile community.
With that being said, let’s discover 5 cutting-edge approaches to creating and delivering the value to mobile users in 2018.
Cloud storage for mobile apps is gaining more and more popularity, and there is a reason for that. Cloud technology implies the storage of the better part of application data in a set of logical pools. In this way, your application doesn’t require a lot of resources from every user device and still offers decent performance.
Cloud proximity and, therefore, accessibility ensure fast and stable server connection. Light and powerful – these are the qualities cloud-based applications strive to achieve first and foremost.
Mobile devices are multipurpose appliances nowadays. A while ago, these gadgets were nothing but cell phones. Now they serve as mp3 players, gaming platforms, internet surfing devices, and even TV remotes. Recently they’ve become our wallets as well.
Mobile payment technology is in high demand these days. The users need an easy and fast way to pay for their purchases, and developers are well aware of this demand. Google Pay is an excellent example of a user-friendly and efficient mobile payment platform. It provides an immense convenience of online and in-store purchases by narrowing your payment activity to a one-second action.
Still not sure about the relevance of this technology? Take a look at the number of proximity mobile payment transaction users in the United States:
This research estimates the mobile payment coverage of 67.2 million users in the USA by 2020. With that being mentioned, if you develop an app for commerce or another scope dealing with transactions, consider integrating your product with mobile payment technology.
Smart Experience Personalization
The pressing issue of lacking customization is important in 2018 like never before. Mobile users seek personalized experience, they want exclusive content. Your task is to satisfy this desire.
For a better understanding let’s take a look at the best practices of smart customization you can find on the web.
Facebook Built-in Weather Notifier
Facebook app users can skip their weather-check routine, as this app includes all the necessary functionality for it. Moreover, it automatically notifies the users about an upcoming weather change in their location. Rain will never take Facebook app users by surprise.
Spotify Playlist Builder
Smart personalization is the main feature of this application. It analyzes the music you listen to and creates custom playlists for you based on this data.
Spotify learns from user reaction and improves its recommendation algorithms. It can thoroughly learn your behavior and recommend the perfect playlists.
Youtube Video Recommendations
Youtube algorithms are similar to the previous example. However, this platform relies on more complex analysis. For instance, every time you decline its content recommendations, it asks about the reason why you don’t enjoy the material. It learns over time and becomes more personalized with every piece of information given by you.
Experience personalization empowers user engagement, and makes customers feel at home. That’s the feeling you need to deliver.
Android Instant Apps
Mobile game developers receive a broader range of opportunities with Google Play Instant. Android users don’t have to install Play Store applications anymore to try them out. But how is this supposed to help you grow?
It turns out, the possibility to run an app without installation attracts a significant amount of traffic. Wego, for instance, increased its purchase conversion with the instant application by 27%. Here’s why customers find Google Play Instant useful:
- It’s swift. Our busy lives force us to seek the fastest and the most convenient opportunities. Instant apps are one click away from being ready to use;
- It’s economical. Android instant applications save user device’s storage space. The majority of budget device owners are really concerned about their appliance’s resources.
In our era of global optimization, Android instant applications may be the next mobile games trend in 2018, so don’t underestimate this technology.
Augmented and Virtual Realities
You can hardly find a mobile user who has never heard about AR or VR. These terms have become buzzwords since augmented and virtual reality features turned into suitable technologies for user-friendly mobile applications. Let’s figure out what all the fuss is about.
As the name says, this technology “augments” the real-world environment captured by your camera with virtual objects. AR tracks device movement and replaces/rescales virtual units to make them look real.
We bet you’ve heard about the Pokemon Go game. This is the most famous example of markerless geolocation-based augmented reality. The Pokemon Go app tracks your position and spawns a creature on your display when you enter its location.