When you are launching a new product on the market, the crucial part of its promotion is your (or your company’s) interaction with the potential TA. Will the new solution resolve user issues? How profitable is it to buy? Is it accessible in use? Does it have any competitors superior to it in the men...
Let’s imagine: you have created a fantastic product that you invested quite a bit of time and money in, and finally released it on the market. Unfortunately, your revolutionary idea failed to catch on. And as a result, all your investments never paid off. This can only happen because you had f...
Despite the fact that the human brain is a practically ideal processing machine in its nature that works restlessly for decades, we cannot really compare it with a multi-core processor able to perform numerous complex tasks simultaneously. Because apart from the motivation in the form of money, cred...
An almost strict necessity to handle numerous challenges scaling a startup is a bitter reality for many modern companies to face. The thing is, the rapid and restless development of the IT industry makes it quite difficult for startup teams to keep their business concept constantly up-to-date. This ...
Relying on an outside specialist is an important part of modern software development. There are multiple valid reasons behind it, but there also are some disadvantages and complications. One of the biggest complications is remote dedicated team management. Making the workflow smooth and even is ofte...
Geolocation apps have become a considerable part of the mobile app market. There are lots of location-based mobile products you are probably using weekly or even daily. Navigation apps, games, weather forecast services, and even some social media apps (Facebook and Instagram) – all of them rel...
Market research is an essential part of launching any product or service. The procedure allows understanding how your particular project can potentially be demanded (and whether it’ll be viable at all) and forming a clear image of your optimal target audience. Let’s go a little bit more in-depth, th...
It is estimated that for 2018 worldwide user spending on software will be the equivalent of 288.8 billion US dollars, and the market growth rate is extremely fast. Regardless, users are generally dissatisfied with the condition of computer programs. To get an insight into why this is happening and h...
With the development of the system design there has been a lot of architectures for applications on the Internet. And although such architectures can be well thought out and function perfectly in other projects, it does not mean that they will fit your project specifically. In this article we will ...
One of the first decisions you need to make before creating a website or a web app is to choose whether to use a ready-to-use CMS or a framework. Even though the former ones are unprecedentedly popular, developers that deal with PHP often get lost in the variety of CMSs available and figuring out wh...