MVP: The Way to Achieve More with Less

January 17, 2019 by Binariks Blog, Startups, Tips and Tricks. 113

Nowadays, a lot of IT startups pop up, but not all of them get to become successful. Sometimes, failures are the consequence of overestimated plans. The desire to create something brilliant almost instantly is often pernicious If you want to create something of your own but are realistic about your ...

A Step by Step Guide to Building Customer Journey Maps

January 4, 2019 by Binariks Blog, Marketing, Tips and Tricks. 394

How well do you understand your customers? Knowing their socio-demographic and psychological properties is good, but not enough for providing high-quality products and services. It is more important to understand not who your customer is, but how he/she interacts with your company. There is a soluti...

Guide: How To Build Product Communication

December 12, 2018 by Binariks Blog, Marketing, Tips and Tricks. 789

When you are launching a new product on the market, the crucial part of its promotion is your (or your company’s) interaction with the potential TA. Will the new solution resolve user issues? How profitable is it to buy? Is it accessible in use? Does it have any competitors superior to it in the men...

How to Validate Your Product Idea

December 6, 2018 by Binariks Blog, Marketing, Solutions and Cases. 862

Let’s imagine: you have created a fantastic product that you invested quite a bit of time and money in, and finally released it on the market. Unfortunately, your revolutionary idea failed to catch on. And as a result, all your investments never paid off. This can only happen because you had f...

How To Scale Your (Startup) Team

November 30, 2018 by Binariks Blog, Startups. 1601

Despite the fact that the human brain is a practically ideal processing machine in its nature that works restlessly for decades, we cannot really compare it with a multi-core processor able to perform numerous complex tasks simultaneously. Because apart from the motivation in the form of money, cred...

Top Startup Scaling Challenges

November 23, 2018 by Binariks Blog, Marketing, Startups. 1543

An almost strict necessity to handle numerous challenges scaling a startup is a bitter reality for many modern companies to face. The thing is, the rapid and restless development of the IT industry makes it quite difficult for startup teams to keep their business concept constantly up-to-date. This ...

How To Set Up Processes With A Remote Dedicated Team

November 19, 2018 by Binariks Blog, Marketing, Trends. 1724

Relying on an outside specialist is an important part of modern software development. There are multiple valid reasons behind it, but there also are some disadvantages and complications. One of the biggest complications is remote dedicated team management. Making the workflow smooth and even is ofte...

How to Build a Location-Based App Backend

November 13, 2018 by Binariks Blog, Tools. 1444

Geolocation apps have become a considerable part of the mobile app market. There are lots of location-based mobile products you are probably using weekly or even daily. Navigation apps, games, weather forecast services, and even some social media apps (Facebook and Instagram) – all of them rel...

How To Research The Market For Product

November 9, 2018 by Binariks Blog, Marketing. 1362

Market research is an essential part of launching any product or service. The procedure allows understanding how your particular project can potentially be demanded (and whether it’ll be viable at all) and forming a clear image of your optimal target audience. Let’s go a little bit more in-depth, th...

How to Improve Software Product Quality

November 7, 2018 by Binariks Blog, Software Outsourcing, Tools. 1546

It is estimated that for 2018 worldwide user spending on software will be the equivalent of 288.8 billion US dollars, and the market growth rate is extremely fast. Regardless, users are generally dissatisfied with the condition of computer programs. To get an insight into why this is happening and h...