ABM platform for global manufacturers

Customer

USA

Market Overview

The market of global manufacturers is characterized by a fierce competition. More and more businesses operating in this domain start paying attention to account-based marketing as a relevant way to attract more customers. In such conditions, a scalable and feature-packed ABM app proves to be a highly-demanded solution.

 

Challenge

The client is a MarTech company that provides account-based marketing services to global manufacturers.

Data processing automation was one of the key challenges that had to be addressed. A better-optimized software would allow the client to introduce a top-quality solution for global manufacturers willing to embrace the potential of account-based marketing. Among many objectives set for the project, the main one was the requirement to rearchitect almost 90% of the existing product.

 

Solution

Binariks extended the client’s team with experienced technology professionals. We have also significantly optimized the application by rewriting its essential part and ensuring its migration to the cloud.

During that time, we have successfully enhanced the application’s migration to Google Cloud Platform and provided the client with multiple fresh insights and ideas. We modified the existing product and fixed specific problems. One of the most significant challenges faced by our team was the issue of manual data processing, which was very time-consuming. Eventually, Binariks software development specialists have integrated a tool that automates data processing. We also successfully integrated dashboards and other features required for data visualization in the provided product.

 

Technology Stack

Java 8 / Spring Boot / Spring 4 / Spring Security / JUnit 5 / Jooq / PostgreSQL / Docker / Kubernetes / Gradle / Google Cloud Platform / Jenkins / React 16.6 / Redux / Redux-thunk / jest / ES6+


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